Brain dump #3: FOMO done right - a lesson learned from Clubhouse

Brain dump #3: FOMO done right - a lesson learned from Clubhouse

Peter Thaleikis

Peter Thaleikis

Engineer. Maker. Open Source Fan. Backpacker

by Peter Thaleikis

Clubhouse is the new kid on the block. It's a social media network... or maybe not. At the moment, it's not actually 100% sure what it actually is. I actually haven't tried it out. But in a conversation with a friend who's a marketer, I've already learned some interesting stuff about FOMO.

Those who know me, know for sure I'm not a fan of (over) hyped stuff. Yet, somehow Clubhouse managed to get through my radar. This is rather unusual. The hook? FOMO done well.

Let's take a step back: How do events in Clubhouse work? They are live - same as Facebook or Twitter. No difference here. But what comes next is different. Or, to be more precise, what doesn't come next is interesting. You can't replay them. You can't record them (and aren't allowed to). There's no "we will upload it later to YouTube". You're either there or you aren't. Full stop. In case you remember, it's kind of like in the pre-smartphone times - you were either there or you weren't. This is pure FOMO because you are actually missing out. No fake FOMO.

This way, you will take a notification about an event from your favorite creators much more seriously. Hardcore fans will definitely drop everything to join in. Very interesting! Stay tuned!

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